LOGO DESIGN: Cat Haven
Old logo
New Logo
I undertook a refresh of a local cat shelter’s logo and branding assets. Their previous logo was effective, but I felt the design of the cat overall could be improved. I also wanted to maintain the black and orange, as these are such iconic colours for this brand and they already have such community influence within Perth, Australia.
I created some icons using their logo as a ‘mascot’ to highlight the 4 main ways one can assist the organisation: donate, foster, adopt and volunteer.
I created a series of branding guidelines to reflect how the logo could and should be used, along with typographic requirements.
I also provided the brand with a mock-up for their social media, opting with facebook given their target audience of Australian families.
Lastly, I suggested to the brand that they create a mural at their shelter, using their logo.