Packaging Design: Billy’s Brew
Billy’s Brew is a brewery located in Noosa, along Queensland’s Sunshine Coast. Their vision is for people to enjoy a fresh, cold bottle of their Endless Summer IPA (India Pale Ale) whilst relaxing by the beach, soaking in the sunshine and admiring the stunning Noosa scenery.
This project involved creating two custom labels for their beers: Endless Summer and Wild Betty.
The first stage of this project: information gathering !
Being an Australian craft beer brand, I went down to my local bottle shop and hunted down the most popular beverages to analyse the following:
Style
Colour
Imagery
After this I went back to the drawing board (literally!) and created some sketches, which led to…
Using my skills in Finished Art I created a custom die-cut and foiling finish within the document, to let the printer know which areas were to be printed/cut in a specific manner.