Packaging Design: Yogi
I was presented with a unique brief for this project: re-imagine a common product in a more sustainable way. Yogi is a brand that re-thinks the way individual portions of yoghurt should be packaged.
Sketches showcasing various packaging options and how they can be further recycled or reused by the consumer. In the end, I chose to explore the option on the far left, as I felt it could have the greatest success on supermarket shelves.
And thus came about the brand, Yogi. Having links to self-development and improvement and oneness with nature, I felt it fitting to call the brand, ‘yogi’, as it not only was good for the earth and our bodies, but also the name sounds somewhat like the word for ‘yoghurt’. The logo I created for this brand is featured below, and the main image is that of a cow, with her third eye open, seemingly in a moment of meditation.
Using my skills in finished art and packaging design I professionally prepared the project for printing, using the required settings and techniques to show the die cut and printing instructions.
On the side of the box are instructions, showing the consumer how best to dispose of the product. The outer part can either be composted or recycled (if torn away from the lining).
The inner lining is made from a fully compostable and biodegradable bioplastic. Thus, none of this packaging should end up in landfill, which is far more sustainable than options currently on the market in the single-serve yoghurt category.