The Coalition for the Protection of Greyhounds (CPG)
From 2023 to 2024 I worked with an organisation called the Coalition for the Protection of Greyhounds. This is a non-profit organisation raising awareness about the truth behind greyhound racing in Australia. They work together with local governments, business and other organisations to ultimately put an end to greyhound racing. In the meantime they have helped to put in place important legislation, for example, banning racing above a certain temperature in the hot summer months for example.
I led much of the digital and online campaigns. I modernised many of their assets and templates, especially for social media posts. I worked with the team to design a new and unique template layouts for social media, email and their website for one of the largest campaigns in that year - all to do with banning greyhound racing.
I found this role particularly rewarding as I was able to create designs that had a real-world impact on a cause I also believe in. Being able to give back to an organisation that fights so hard for the rights of animals was an honour and since my time working there I strive to create meaningful and purposeful designs.
