WEB: Maxim Organics Campaign
Maxim Organics requested a campaign for their social media to promote a new range of their vegan, organic and all natural serums. The challenge was: I could only use the provided assets and I needed to showcase my ability to neatly and perfectly mask-out the backgrounds of each product. I also needed to include one original element - this can bee seen through the leaves and flowers throughout the campaign. These were actually all photographs taken by me, which I later refined and masked-out the background using Adobe Photoshop. All images were formatted for optimum screen viewing using Adobe Photoshop, and the Instagram layout itself was assembled in Adobe InDesign.
This project was very hands-on and required creativity and innovation. In order to create a very unique social media campaign, rather than using images from stock, I went outside and took photos of various leaves, plants, and animals to use for the campaign. I masked out the background and retouched the images to ensure they were crisp and vibrant for digital use.
Aside from a Social Media Campaign, I also was also requested by the client to create a digital flyer for their brand. I wanted to keep a similar feel and design style to the campaign, and in the end we decided to go with the following option.
Overall, this was a very rewarding project to work on, and I would love to work with similar brands on such campaigns in the future.