Maxim Organic
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Maxim Organic *
Brand: Maxim Organics
Project: Social Media launch campaign
Aside from a Social Media Campaign, I also was also requested by the client to create a digital flyer for their brand. I wanted to keep a similar feel and design style to the campaign, and in the end we decided to go with the following option.
Overall, this was a very rewarding project to work on, and I would love to work with similar brands on such campaigns in the future.
This project was very hands-on and required creativity and innovation. In order to create a very unique social media campaign, rather than using images from stock, I went outside and took photos of various leaves, plants, and animals to use for the campaign. I masked out the background and retouched the images to ensure they were crisp and vibrant for digital use.
Maxim Organics requested a campaign for their social media to promote a new range of their vegan, organic and all natural serums. The challenge was: I could only use the provided assets and I needed to showcase my ability to neatly and perfectly mask-out the backgrounds of each product. I also needed to include one original element - this can bee seen through the leaves and flowers throughout the campaign.
These were all original photographs, which I later refined and masked-out the background using Adobe Photoshop. All images were formatted for optimum screen viewing using Adobe Photoshop, and the Instagram layout itself was assembled in Adobe InDesign.