The Power of Light
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The Power of Light *
Brand: The Power of Light (personal project)
Project: Multi-channel campaign exploration
Across national retailers such as Boots, as well as online, I have noticed an ongoing trend of LED technology, specifically LED face masks that consumers can purchase and use at home. I wanted to capitalise on this trend, so I imagined a brand called, ‘The Power of Light’, which would sell these products. I wanted to explore what a both a digital and real-life campaign would look like for this brand.
Website Landing Page Graphic
Social Media Posts (as a 3-tile carousel)
Social Media Mockup
Mockup
Acrylic signage for within clinics/ retail
The graphics are all custom drawn vector illustrations. These use varying opacities of colour to simulate ‘light’. Likewise, the transition from the digital campaign to in reality comes through the acrylic signage. My intention with this is for it to either be displayed within clinics or within retail environmetns to help better inform consumers about the effects and technology behind LED products. With the acrylic signage, this further plays on the use of ‘light’ as it will naturally catch the sunlight and reflect around a space, adding an additional dimension of meaning.